Distribution
Film Format:
-Way of the Bboy is a cross between a pop-culture documentary and a tutorial video.
-An educational and highly entertaining film featuring:
-The Massive Monkees: 2004 World Champions, 2005 NBA All-Star Game performers, 2007 R16 finalists (Korea) and winners at battles in Nantes, France and Kochi, Japan in 2008… Pop culture icons and incredible dancers.
-Hip Hop & Bboy pioneers Lil Lep, Rip7, Grand Master Caz, Michael Holman, Ralph McDaniels, Sacha Jenkins, Pop Master Fabel and more… reflecting on the culture, origins and history of Bboying.
-An innovative format: 11 episodes/lessons. Can be viewed in episodes, or as an entire film. Formatted as a mini-series for broadcast, online and full feature on DVD.
-100% independent production: the artist and producers control the entire creative
Online promotion:
-Top eCommerce website as a backbone & hub of the campaign www.coosh.com
-5 viral videos, featuring Massive Monkees, seeded over hundreds of websites
-Downloadable trailers, film clips and more
-First lesson/chapter of Way of the Bboy, offered for free for download
-Media buy over hip-hop, music and lifestyle oriented websites and blogs
-Affiliate program, offering a generous revenue share structure to all partner sites
Web 2.0 seeding:
-Bloggers campaign, managed by Vanksen I BuzzParadise, targeting 500 top tier bloggers in the fields of Music, Hip-Hop, Lifestyle and Electronics in the US.
-Film, content, and product seeding
-Ongoing communication with the bloggers community over 3 months
-Buzz monitoring and reporting
-Seeding campaign of the viral videos targeting several hundred websites, video platforms and tastemakers, with a minimum guaranteed reach of 200,000 views. Campaign managed by Vanksen I BuzzParadise
-Grassroots effort lead by the Bboy’s themselves through personal web spaces and social platform pages
-Weekly blogging and new content release on the www.WayoftheBboy.com / www.coosh.com website.
Events production:
-Premiere of the Way of the Bboy in NYC on October 20th:
-Taking Place at the Tribeca Cinemas, estimated turnout 230 VIPs
-Featuring the Premiere of the film and…A live performance of Massive Monkees at the after party held at Santos Party House downtown featuring Grandmaster Caz + Mr Supreme
-Public relations campaign to start 6 weeks before the event
-Major Event in Seattle with full sponsorship budget and the support of the City of Seattle scheduled for November 1st, 2008:
-Taking place at the Paramount Theatre in Seattle
-16 crew battle, including Top international crews to competing for a $10,000 prize (Korea: Rivers Crew: Brazil: Tsunami All-Stars Denmark: Def Dogz; Finland: Flo Mo; USA: Circle of Fire; USA: Skill Methods; USA: Renegades)
-Online contest for a VIP trip conducted by Coosh
-Live music performances by B.o.B, Pacific Division, World renowned street performer Salah, Dyme Def & BigWorld Breaks
Rights:
All rights available worldwide
Thierry Daher, CEO I CAID Productions
Vanksen Group USA
tdaher@caidproductions.com
+1 212 537 5059